UASSISTANT SCHOOL recruits personal assistants for businesses and trains people who want to become one. Before us everything lived on Instagram. We built a site where a business owner and a future assistant each take their own path from the first screen.
All communication went through Instagram. Business owners and assistants wrote into the same inbox, and packages, prices and terms were explained to each person separately.
The company has two audiences with different questions: a business wants a reliable assistant, an assistant wants a profession and a job. Mixing them on one page meant losing both.
A website for two audiences: each sees its own services, prices and application form.
"Are you a business owner?" and "Are you an assistant?". Visitors see the services meant for them straight away.
Basic, Standard and Premium: how many candidates, what is included, what guarantee. Businesses compare and choose without a call.
11 steps from the first call to the end of the probation period. It is clear when the first payment is due and when the rest.
A separate training page: who it is for, what it solves, how to join. With its own application form.
A "VIP list" of assistants the company trusts. Motivation for students and an argument for businesses.
Every form feeds the CRM, so it is clear whether an application came from a business or an assistant.
A business owner and an assistant arrive with different questions and want different results. The site had to speak to each in their own terms without mixing offers or duplicating pages.
What we decided against: two separate websites
We considered separate sites for businesses and assistants. We chose one: there is one brand, the assistants in the pool are the very product businesses buy, and one site is simpler and cheaper to run.
The client journey on desktop and the home page on a phone.
Compared with applications through Instagram only.
Applications from every form go to the CRM, so it is clear who applied and what stage the deal is at.
From the first call to launch in one month. The team: a designer and two developers.
Home, about us, packages and client journey, training, contact, forms to the CRM
We work with two very different audiences, and WebCode.Agency found a way to speak to both on one website. Business owners see our packages and how hiring works, assistants see how to grow with us. In a month we went from Instagram messages to three times more applications.
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