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Case study · Health & fitness · Ukraine

Online courses that are easy to follow

VSL Rehab is the online platform of rehabilitation coach Oleksandr Vasyliev: injury recovery programmes, training plans and courses for specialists. We built a course store with payments and a student area where people work through a programme day by day.

100+ students Live in 3 mo. Student area with progress
vslrehab.com
VSL Rehab student area: a lesson from the Body Mobility 30-day programme, exercise video and progress of 132 of 132 workouts
Project for
VSL Rehab
Industry
Health & fitness
Market
Ukraine
Timeline
3 months
Students
100+
The task

What the client came with

Starting point

The courses lived on private Instagram pages. Every student was given access by hand, and updating a programme or checking who had access was hard work.

The more students and programmes there were, the more time went into admin instead of coaching.

Goals

  • Sell programmes on their own site, by card or in instalments
  • Course access straight after payment, with no manual work
  • A student area where it is easy to follow a programme and see progress
  • Let Oleksandr create and change programmes himself, without a developer
  • Everything in one place: courses, students, blog, reviews
Before and after

Private Instagram pages → a platform of their own

BeforePrivate Instagram pages
instagram.com
A private Instagram page for a course: stories by week and posts “Day 54”, “Day 53”
  • Access granted to every student by hand
  • Programmes hard to update and organise
  • No way to see who had done what
  • Courses, payments and students in different places
  • Replying to students meant opening every page one by one
AfterTheir own platform
vslrehab.com
VSL Rehab student area with the programme, exercise video and progress
  • Card payments or instalments via Monobank
  • Login details arrive by email straight after payment
  • Student progress by day and exercise
  • Courses, students and blog in one admin panel
  • All student feedback and questions in one place, no page-hopping
Solution

What we built

An online store for digital programmes and a student area on one platform: people buy a course and start training straight away.

Programme catalogue

Rehabilitation, training and courses for specialists, with filters. Each programme has a description, a price and an add-to-cart button.

Payments and promo codes

Card payments via Monobank or in instalments, with promo codes and discounts right in the cart.

Access by email

After payment the student gets an email with their login. Nobody has to grant anything by hand.

Student area with progress

A programme is laid out by phase, day and exercise. Students see what they have done and how many workouts are left.

Feedback

Students rate every exercise and leave comments for the coach. Oleksandr sees how they are getting on.

−50% for a video review

Students record a short video and get a discount on their next course. The platform collects reviews for sales by itself.

The hard part

A programme builder that fits together like a Rubik's cube

One programme is 10+ modules, each with weeks, each week with days, and each day with its own exercises. Oleksandr had to be able to build any programme from these parts and change it without a developer.

vslrehab.com
Programme structure in the student area: phases, days and exercises with video
Body Mobility: 30 days · phases, days, exercises
  1. 1ProgrammeA course with a description, price and assessment
  2. 2Modules10+ phases, each with its own goal
  3. 3WeeksThe schedule inside a module
  4. 4DaysThe set of exercises for a given day
  5. 5ExercisesVideo, dosage and technique

What Oleksandr does himself in the admin panel

He creates new courses and edits old ones, rearranges modules, days and exercises, grants access to students and writes blog posts. No developer needed.

Open the catalogue ↗
Screens

How it looks

The programme catalogue on desktop and on a phone.

Results

What changed after launch

Compared with courses on private Instagram pages.

100+
students using the student area
3 mo.
from kickoff to launch
24/7
access to programmes from a phone or computer
1
place for every student's feedback and questions

Courses, students, payments and the blog are now in one place, and Oleksandr spends his time on programmes, not admin.

Process

How the project ran

From the first call to launch in three months.

1
Brief and programme structure
1 week
2
Store and student area design
2 weeks
3
Store and payments
3 weeks
4
Student area and programme builder
4 weeks

Modules, weeks, days and exercises, student progress, ratings and comments, admin panel

5
Content and launch
2 weeks
Review

I used to spend hours granting access and answering students in different places. Now people pay for a course and start training straight away, and I see every student's progress and questions in one place. I build new programmes myself, without a developer.

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