Kyiv-based Legkoskydni Konstruktsii designs, manufactures and installs glazing for explosion-hazard facilities. We built a new site where an engineer or plant manager understands blast-relief panels within a minute, sees real installations and requests a quote.
The old site looked dated: projects were just a list of captioned photos, and the product itself, blast-relief panels, was described in dry regulatory language.
Blast-relief panels are bought by engineers and plant managers. They need to understand quickly what it is, whether it meets the codes, where it is already installed and how long it takes. The old site answered none of that, and nobody knew where enquiries came from.
A B2B corporate website: from explaining the product to an enquiry that lands in the CRM with its source.
Blast-relief windows, aluminium facades, modular panels and skylights, plus standard glazing and polycarbonate. Each solution has its own page.
2,000+ blast-relief installations, 1,800+ clients, 54 cities, 5,000+ engineering solutions. The facts a B2B buyer checks first.
Design 3 days, manufacturing 15 days, installation 7 days, a 10-year warranty. Every step has its own request button.
Azovstal, boiler houses, warehouses, production shops. A filter by 11 product types shows exactly what the buyer needs.
A separate section with permits and certificates. For an engineer approving blast-relief panels, it is a must-check.
Enquiries land in the CRM tagged with their source: search, ads, social. The client sees which channel brings sales.
A blast-relief panel is glazing that blows out first in an explosion and saves the building and the people inside. Behind it are codes, calculations and approvals. The buyer had to grasp the idea in a minute and find the details when they need them.
What we decided against: a list of regulations on the home page
The easy option was to lead with building codes and certificates. But a plant manager first wants to know what it is and whether it already works somewhere. So the home page has a plain description, figures and real sites, and codes and documents sit in a separate section for engineers.
Projects on desktop: a photo turns to colour on hover. On a phone, a solution page.
Compared with the old site.
The client now sees which channel brings enquiries and puts the budget where it works.
From the first call to launch in one month. The team: two developers.
Solution pages, filterable projects, documentation, process, forms with sources in the CRM
Our product is hard to explain, and WebCode.Agency made it simple. Engineers and plant managers now understand what we do from the first screen, see our real projects and request a quote. We get 60% more enquiries, and for the first time we know where each one comes from.
Describe the task in a few sentences — that’s enough to start. We can sign an NDA before discussing details.
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