Case study · Building materials · Ukraine

From a PDF brochure to a landing page that sells

LBE is the official representative of the German company Rodeca in Ukraine: translucent facades and polycarbonate roofing panels. All they had were PDF brochures. We built a landing page for the Ukrainian market that explains a technical product in five screens, with real projects and a one-click request.

I want a landing like this Open the landing ↗

Launched in 2018 Price per m² on the first screen UA and RU

lbeinstall.de

First screen of the LBE landing: Rodeca translucent facades and polycarbonate panels

Project for: LBE
Industry: Building materials
Market: Ukraine, B2B
Timeline: 1 month
Team: 3 developers
Service: Landing page

The task

What the client came with

Starting point

LBE represents the German brand Rodeca in Ukraine. The product is technical: panel thicknesses, thermal transmittance, certificates, installation options.

All of it lived in PDF brochures. A manager emailed the file, and the client had to dig through dozens of pages of specs. There was no page to use in ads or show to an architect.

Goals

Explain a technical product in plain words
Show real projects in Ukraine
Give an estimated price before the first call
Collect requests for a consultation and quote
Grow recognition of the Rodeca brand in Ukraine

Solution

What we built

The full cycle: structure, copy, design, development and launch. A landing page where an architect or developer understands in a minute what it is, what it costs and where it is already installed.

Price on the first screen

An estimated cost of a translucent facade ≈ €35–90 per m² including materials and installation. Visitors see right away whether it fits their budget.

Numbers instead of paragraphs

250 times stronger and half the weight of glass, three times cheaper than aluminium glazing, a 10-year warranty. Six icons instead of a page of text.

Real projects

An industrial complex in Bushtyno, a sports complex in Izmail, an IT school facade in Kyiv — with the city and year. Plus an installation video.

A solution for the task

Reconstruction, design solutions, translucent facades, roof glazing. The request form sits right next to them, no need to look for contacts.

4-in-1

Idea, calculation, delivery and installation from one contractor, DWG project support and European certification.

Two languages and contacts

Ukrainian and Russian versions, an office map, every phone number and a request form on the last screen.

The hard part

A brochure of dozens of pages — in five screens

We didn’t move the brochure onto a website; we broke it into five full-height screens. Short copy on the left, a photo of a real project on the right. Scrolling switches the whole screen like presentation slides, so a visitor sees one message at a time and doesn’t drown in specs.

First screen: Rodeca translucent facades, price per m² and key benefits — Step 1First impressionWhat it is, the price per m² and why it beats glass

Completed projects screen: industrial and sports complexes — Step 2TrustCompleted projects with city and year, installation video

Roof and facade solutions screen with a request form — Step 3A solution for the taskFive directions with the request form next to them

Screen with the benefits of working with LBE — Step 4Why us4-in-1, DWG, certification, official Rodeca partner

Contacts screen with a map and a request form — Step 5RequestPhones, office map and an «Order a project» form

Open the landing lbeinstall.de ↗

Process

How the project went

One month from brochures to launch. Team: three developers.

Brochure review

Which specs matter to the client and which stay with the manager

Structure and copy

Five screens, one message each

Design

Photos of real projects, icons, price on the first screen

Development

Full-screen scrolling, forms, map, two languages

Launch

Tests on phones and desktop, admin handover

Results

What changed after launch

Instead of a PDF in an email, the company now has a page to use in ads and send to architects and developers.

1 month

from PDF brochures to launch

2018

launched — the landing is still online

2 languages

Ukrainian and Russian

Rodeca

official representative in Ukraine

The main result for the client is the growth and recognition of the Rodeca brand on the Ukrainian market. The client does not disclose exact sales figures.

Review

WebCode.Agency built us a high-quality landing page, on time and to the point. Our product is now presented clearly, and clients understand our offer from the very first screen.

The LBEinstall team

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